Everyday Rewards vs Flybuys: Which Supermarket Program Wins?
Australia's two big supermarket programs look almost identical on the surface. The differences that actually matter are in the details.
If you shop at Woolworths you're likely in Everyday Rewards; if you shop at Coles, Flybuys. Most people are in one because of where they shop, not because they compared them — but the two programs do differ in ways worth knowing.
On the headline numbers they're strikingly similar. The tie-breakers are flexibility, expiry and how you like to take your value.
Head to head
Earning
Both earn roughly 1 point per $1 spent in-store and online. Neither has a meaningful edge on the base earn rate for everyday grocery shopping.
Redeeming for dollars
Both convert 2,000 points to $10 off — Everyday Rewards at Woolworths/BWS/BIG W, Flybuys at Coles and partners like Kmart, Target and Officeworks.
Airline conversion
Everyday Rewards converts to Qantas Points (2,000 to 1,000). Flybuys converts to Velocity (1,000 to 500). Your preferred airline may decide it for you.
Expiry
Everyday Rewards points lapse after 18 months of inactivity; Flybuys after 12. Everyday Rewards gives you a longer safety margin.
So which should you use?
For most people the honest answer is: whichever supermarket you already shop at more. The base value is close enough that switching stores purely for points rarely pays off against buying what's actually cheaper or more convenient.
The differences tip in at the edges. If you fly Qantas, Everyday Rewards' Qantas conversion and longer 18-month expiry make it the easier program to hold. If you fly Virgin, Flybuys' Velocity conversion is the natural fit — just mind its shorter 12-month expiry. And if you never fly, both come down to the same thing: $10 off for every 2,000 points, at the shops you use.
Frequently asked questions
Is Everyday Rewards or Flybuys better value?
They're very close: both earn about 1 point per $1 and both give $10 off per 2,000 points. The tie-breakers are airline conversion (Qantas vs Velocity) and expiry (18 vs 12 months), not the base earn rate.
Which has the better airline conversion?
It depends on the airline you use. Everyday Rewards converts to Qantas Points; Flybuys converts to Velocity. Neither is universally better — pick the one matching where you'd redeem.
Which program's points last longer?
Everyday Rewards, with an 18-month inactivity window versus Flybuys' 12 months. If you're an occasional shopper, that longer margin matters.
Should I switch supermarkets for the points?
Rarely worth it. The value gap is small, so shopping where prices and convenience suit you — and simply scanning every time — beats chasing points across chains.
Turn points you'd never use into gift cards
Mavitra lets Australians convert loyalty points into gift cards for everyday brands — a practical way to get value from points sitting idle. Points in, gift cards out.
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